Mark MacLeod (Real Ventures) is about to start a blog series on SaaS Math. The topics he’s going to write about follow:
- Why investors, customers and vendors love SaaS
- SaaS Metrics 101: Acquisition, Activation, Retention, Referrals, Revenues
- What and how to measure
- Per User Economics broken down
- Measuring tools: custom vs. off the shelf
- How to bill your customers
- Pricing your service
- Freemium in depth
- Case studies
- SaaS Valuations
- Putting it all together: SaaS Best Practices
Based on the importance of SaaS in the software ecosystem along with the ability to deeply track all metrics on a real time basis, this looks like a series worth reading.
